Marketo

Marketo is a leading cloud-based marketing automation platform. It has been in the industry since 2006 and is regarded as a reputable and popular marketing platform having accumulated more than 100,000 users and close to 3,000 customers globally. It is a go-to solution for most B2B users owing to its simple marketing process which streamlines tasks and hence enhancing efficiency while at it.

Marketo is suited for all kinds of business; big or small. For a small company, you can grow with the platform making use of advanced features as your business grows. Its features can be utilized for marketing automation, marketing engagement as well as well as customer engagement marketing. Users of the platform can create real-time personalization which makes it easy to add useful features that are more suited to the unique requirements of their business.

The platform integrates with more applications such as SugarCRM, Salesforce.com and Microsoft Dynamics CRM to achieve broad levels of marketing. These include social marketing, budget management, sales insight, lead nurturing, and analytics. Such integrations enhance a bi-directional communication that gives sales representative a clear picture of the leads to pursue based on how the prospects have engaged with them.

Marketo Benefits

Easy to setup

Compared to many of its rivals, Marketo is easily implemented and runs within a very short timeframe.

Easy and intuitive

One of the reasons many users go for Marketo is the level of usability offered by the platform. The user interface is very well labeled making it possible to locate features without much struggle.

Salesforce integration

The ability to integrate with Salesforce is a major strength which helps to sync teams in marketing and sales thus enhancing collaboration for better efficiency.