Litmus

Litmus is a very effective email development tool used by marketing teams in creating email campaigns. It takes into consideration a wide variety of companies from small businesses to large enterprises to build, test, track and preview their email campaigns.  These marketing teams could also resell; add value or markup to all their engagements with clients.

With Litmus, marketing teams can opt to use its web-based drag and drop editor that makes it easy for teams to create their own emails afresh or choose any option of templates that are available in Litmus’ gallery. Any changes that would be registered to the emails will be stored on the Litmus’ timeline view where individual contributors can get to see what changes are made and who made them, as well as restoring to the previous version.

You can also preview concurrently emails in desktop and mobile as they are built. This makes room for ensuring that they cater both for mobile devices too. It facilitates changing the HTML codes in real time ensuring that you don’t have to guess and check after every time.

Litmus Benefits

One-click email testing

Once you have the emails ready, you can render them on the One-click email test to check for any issues like spamming.

Easy to use interface

Just by the appearance of the website, and the marketing team would find it easy to use Litmus with no hindrances.

Engagement summary

Litmus sends its users a summary that highlights whether the emails were deleted, marked spam, skimmed or even properly read.