Intercom

Intercom is a support platform for customers. It has a suite that caters for the needs of all the important segments of a business which include product marketing, sales, and support. Their platform works by gathering user intelligence coupled with behavioral targeting so that a business is able to understand the needs of its customers and improve services.

With Intercom, a business gets data based on who is using a certain product. The platform then makes suggestions on tools that you can use to deliver personal communicators.  The tools include live chats with potential customers, in-app messages on web devices inclusive of mobile devices, emails, among others which are sent to customers based on a customer’s individual preferences. This then becomes an efficient way of getting on board new customers and retaining them through personalized engagements.

Intercom is constantly being improved which means the tools remain reliable on top of being regularly improved. Also, the platform’s live customer database keeps being updated. One of Intercom’s strengths is with the kind of customer base segmentation it offers to a business. To ease messaging and ensure effective messaging, Intercom integrates with other popular tools. These include Facebook, Github, Salesforce, and JustCall.

Intercom Benefits

Detailed profiles for users and customers

A wealth of customer information is made available on just a single platform. This is information on contact details, location, interaction history, and activity.

Real-time statistics

It is possible to get real-time data on how a campaign is performing. Other information is on open rates, click-throughs, among others.

Live segments

A business gets notifications and user stats on potential customers, new and existing clients, and customers who are opting out. This information is used to create custom segments based on user attributes.

Easy to use

The user interface does not require training.