Mailchimp – Features, Pros & Cons, User Reviews, And More!
Mailchimp Email Marketing Tool
An All-round platform for email marketing!
Rating: 4/5
| PROS | CONS |
| ➕ Easy to use | ➖ Editing tools could be better |
| ➕ Affordable | ➖ Help Desk unresponsive at times |
| ➕ Automation | ➖ Affiliate marketing not allowed |
| Features | Price (The Tool is freemium) |
| ✔️ Audience Management | 💲 Free Version available |
| ✔️ Creative Tools | 💲 Essentials starts at $9/month |
| ✔️ Marketing Automation | 💲 Standard starts at $13/month |
| ✔️ Insights And Analytics | 💲 Premium starts at $276/month |
As the entire world is taken over by digital marketing, it has become extremely essential that you are able to get in touch with all of your target audience. But getting in touch with almost all your customers and target audience to generate leads can be difficult. And that is the reason why a lot of people use email marketing tools.
One of the most popular email marketing tools that business owners use at present is Mailchimp. Keep reading this article till the end to learn more about the same…
Mailchimp: Smarter Way To Email Marketing!
If you are into digital marketing, you must have heard of the name Mailchimp. It is one of the most popular email marketing tools. According to the website, “Mailchimp is an all-in-one Marketing Platform for small business,” which helps entrepreneurs to start their own businesses and grow.
The tool or software has a number of features that helps in marketing the brand in a smarter, better, and more efficient manner. With the help of this tool, you will be able to launch a business as well as grow while communicating with your target audience and turning them from potential customers to leads.
Keep reading this article till the end to learn more about the Mailchimp tool…
Features Of Mailchimp: Why Should You Use It?
Why would you start using a tool if you do not know how it will benefit you? That is the reason why you should know about the features of Mailchimp that will; make it different from other email marketing tools.
Here are the Mailchimp features that you need to take a look at:
1. Audience Management
The first and most important feature of Mailchimp is that it lets you manage the audience and subscribers. With the help of the Audience Dashboard, you will be able to “Get a holistic view of your audience” and allow yourself to send targeted messages to them. You also get to reach the right customers at the right time through other tools like predicted demography, behavioral targeting, tags, and more.
2. Creative Tools
There are a number of creative tools that Mailchimp provides to users. Using them, you will be able to make your company shine brighter than your competitors. This email marketing tool has a creative assistant that lets you create dynamic content and personalize them so that your potential customers and target audience finds it relevant. You can use the Content Studio, and the Campaign Templates feature that helps youtube make interactive and quality emails.
3. Marketing Automation
If there is one thing that most email marketers struggle with, it is the task of creating and sending bulk emails manually. That is the reason why with the help of Mailchimp, you can automate your marketing campaigns. Engage with as many customers as you want to and increase the rate of conversion with the automation tools of Mailchimp.
4. Insights And Analytics
Last but not least, we have the feature of insights and analytics. This feature of Mailchimp lets you turn the insights into successful campaigns. As your data related to the performance of the emails are all gathered in a single location, you are able to have a better view and understanding of the performance. You get access to reports, surveys, audience dashboards, and a lot of other things that let you track and perform better.
What Is Good And What Is Not?
As I always say, everything in this world is a mix of both good and the bad. That is the reason why you need to take a look at what makes a particular software great and what are its drawbacks. After all, you should know what will work for you and what will not before you spend money on the tool.
Here are the pros and cons of Mailchimp that you need to take a look at before.
Pros: What Is Good About Mailchimp?
- One of the most important things that make Mailchimp popular is the fact that it is very easy to use. This makes it suitable for both beginners as well as professionals.
- There are a number of plans that users can choose from. The users can also opt for the free plan that makes it very affordable if yours is a small business.
- With the help of Mailchimp, you can automate your daily tasks. That makes it easier to reach your target audience faster and more effectively.
Cons: What Is Bad About Mailchimp?
- While there are a number of editing tools that Mailchimp provides to users to make their emails much more engaging, they are not that great.
- The help desk or support of Mailchimp is unresponsive most of the time.
- If you are into affiliate marketing, this tool is of no use, as Mailchimp still does not allow that.
Not Happy With Mailchimp?… Here Are The Alternatives!
In case you have used Mailchimp before and have not been happy with the results, and have not been very happy with the results, there is no need to lose hope. There are a number of other free email marketing tools that are available which provide similar or better services.
Here are some of the alternatives to Mailchimp that you need to take a look at:
- Sender
- Sendinblue
- Mailjet
- Omnisend
- Sendpulse
Mailchimp Reviews: What Users Have To Say About Mailchimp?
I know that it can get a bit difficult for you to trust the words of a complete stranger when it is about investing in software that has to do anything to do with your business. That is the reason why we all look for the reviews before finally choosing a tool from the internet.
If you were in search of Mailchimp reviews, you have reached the right place. Here are some of the most authentic and genuine reviews of Mailchimp that I have gathered from the internet. Here is what users have to say about Mailchimp:
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Frequently Asked Questions (FAQs)
Now that you have almost reached the end of this article, I hope that most of your search queries have been answered. Take a look at some of these questions that readers frequently ask about Mailchimp.
Ans: If you are in search of the ways to contact Mailchimp, you can do that simply by visiting their website and then scrolling down to the footer page. Then select the Contact Us option for more options. You can also call them at +1 (800) 315-5939 to get in touch with them.
Ans: Even though Mailchimp is just an Email marketing Tool, it is important for you to know that there are a number of other tools that this one has to offer to the users. There are a huge number of CRM tools that Mailchimp provides. These help the users to manage, organize, and then manage the data of the audience.
Rating: 4/5
| PROS | CONS |
| ➕ Easy to use | ➖ Editing tools could be better |
| ➕ Affordable | ➖ Help Desk unresponsive at times |
| ➕ Automation | ➖ Affiliate marketing not allowed |
| Features | Price (The Tool is freemium) |
| ✔️ Audience Management | 💲 Free Version available |
| ✔️ Creative Tools | 💲 Essentials starts at $9/month |
| ✔️ Marketing Automation | 💲 Standard starts at $13/month |
| ✔️ Insights And Analytics | 💲 Premium starts at $276/month |
Bottom Line: Is Mailchimp Worth The Hype?
There are a number of mail marketing tools on the internet that you can use to reach your target audience and communicate with them directly. Among all these, Mailchimp is one of the most popular. It is a very high-rated trusted tool that helps the users to automate their tasks and reach thousands of customers without any hassle.
If you were in search of the reviews and other important information related to Mailchimp, I hope that you found this blog helpful. If there is any other way in which I can be of help to you, feel free to scroll down to the bottom of the page and leave a comment in the box below.
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