Google Analytics – Features, Pros & Cons, User Reviews, And More!

Google Analytics Web Analytics Tool

A free web analytics tool like no other!

PROS	CONS
➕ Help Desk support available	➖ Focuses more on marketing
➕ Affordable	➖ Dashboard not easy to use
➕ Accurate metrics	➖ Not beginner frienldy

Features	Price (The Tool is freemium)
✔️ Dashboard	💲 Google Analytics is a free
✔️ Data Visualization
✔️ Behavior Tracking Reports

There are a number of things and changes that take place on the internet, and every small thing can affect how a particular website is performing. So if you are someone who has a website and is thinking about all the ways in which you can track its performance, the best thing to do is to use a website analytics tool.

The best web analytics tool at the moment is Google Analytics. Want to know more about it? Well, all you have to do is keep reading this article till the end…

Google Analytics: A Tool That Shows It All!

A product of Google, Google Analytics is the most used website analytics tool at the moment. It helps the users or website owners track the performance of the website and increase the traffic organically. In addition, this tool provides the users with certain free tools that are helpful for data analysis.

Google Analytics helps the openers of the website to have complete information regarding the site metrics and provides the users with data that they collect related to your site and the app. It is a great tool when it comes to getting insights with which you can make the most out of the data.

Features Of Google Analytics: Why Should You Use It?

What is the one thing that you need to know before choosing a particular software? Well, it has to do with the features of the platform and what are the benefits that you get out of using it.

That is the reason why you need to check out some of these Google Analytics features before you choose the platform for your website:

1. Dashboard

The dashboard of the platform is one of the most creative and helpful features of Google Analytics. It lets the owner of the website schedule their tasks and understand what they need to work on. The website owner or the users of the platform can see all the tools and activities that they can use for tracking the performance of their website and, thereby, frame their work in a certain direction.

2. Data Visualization

The next important feature that you need to know about is the visualization of data. There are a number of data visualization options that are free to use. The most popular among them is Google Data Studio. It provides the users with as many as five reports for each account. In addition, you can connect it to numerous data sources that can let you edit, share, and collaborate for better and more efficient working.

3. Behavior Tracking Reports

Last but definitely not least of all the features that make Google Analytics different and more efficient is the feature of reports. There are a number of reports that Google Analytics provides to the users or website owners that helps them understand the customer behavior. You will get to know the metrics related to the conversion, retention, engagement, and even about the new and returning visitors.

What Is Good And What Is Bad?

Like I always say, there are a number of things everything in this world is made of. And they are both good and bad. Technology is no exception to that rule. That is the reason why you should learn about both the good parts and the bad parts of Google Analytics before opting to choose this platform.

Here are the pros and cons of Google Analytics that you need to take a look at:

Pros: What Is Good About Google Analytics?

• The support or helpdesk for Google Analytics is always available to solve any issue that you face.
• This tool is completely free to use and, thus, very affordable.
• The metrics that Google Analytics provides to the website owners are very accurate.

Cons: What Is Bad About Google Analytics?

• Even though this tool is great at giving metrics, Google Analytics focuses a lot more on marketing, and that can be frustrating for the users.
• The dashboard of the Google Analytics platform is not very easy to use.
• Considering the fact the Google Analytics tool provides a lot of metrics and reports, this is not beginner friendly.

Not Happy With Google Analytics?… Here Are The Alternatives!

If you have used Google Analytics before and have not been, unfortunately, satisfied with the results, I have you covered. In addition, there are a number of other tools that help the users by providing similar services related to their website.

Here are the Google Analytics alternatives that you need t take a look at:

• Kissmetrics
• Hotjar
• Adobe Analytics
• Mixpanel
• Pendo

Google Analytics Reviews: What Users Have To Say About Google Analytics?

There are a number of things that we need to keep in mind when we are choosing a particular software and are planning to invest our time and efforts in it. And that is the reason why it is very important to take a look at the reviews.

Here are some of the most authentic and genuine reviews of Google Analytics that I have gathered. Take a look at them before leaving:

Reference From 👉 bit.ly/3jN35pA

Reference From 👉 bit.ly/3WUYoby

Reference From 👉 bit.ly/3Gao4dC

Frequently Asked Questions (FAQs)

Here are some of the questions that readers frequently ask about the Google Analytics tool. Take a look at them to get more information about the same.

PROS	CONS
➕ Help Desk support available	➖ Focuses more on marketing
➕ Affordable	➖ Dashboard not easy to use
➕ Accurate metrics	➖ Not beginner frienldy

Features	Price (The Tool is freemium)
✔️ Dashboard	💲 Google Analytics is a free
✔️ Data Visualization
✔️ Behavior Tracking Reports

Bottom Line: Is Google Analytics Worth The Hype?

Google Analytics is the most popular web analytics tool that is available in the market at present. It is a free tool that lets the user have a thorough analysis about the performance of their website. Website wonders are able to track the trends and figure out what is working for the site and what is not.

In case you were searching about some information on Google Analytics, I hope that this review blog has been of help to you. If there are any other ways in which I can help you out, feel free to let me know by writing it in the comment box below.

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