Top 10 Email Marketing Tools That You Should Use In 2023
In case you were in search of the best Email Marketing Tools, you have reached the right place.
Considering the fact that almost everything has become digitized and digital marketing has taken over traditional modes of marketing, a lot of people have started using a lot of marketing techniques in order to teach their audience and build their brands. One of the best ways to do that is through email marketing.
However, it can be difficult to reach all your target audience through emails if you are planning to send them manually. That is the reason why there are a number of Email Marketing Tools that are available. Keep reading this article till the end to learn more…
What Are Email Marketing Tools?
Sending emails to a thousand people from your business manually can be draining. And to be honest, very time consuming— nearly impossible. That is the reason why technology has decided to make our world much easier.
Email marketing tools are software platforms that help you to send emails of high quality to the target audience and potential customers. With the help of these tools you can communicate with your target audience directly and generate leads while reaching the right customers at the right time.
Best Email Marketing Tools: Top 10 To Use In 2023!
From automating the process of mailing to generating leads, there are a number of benefits that you can have using these marketing tools. In case you were in search of the best email marketing tools, you have reached the right place.
Here are the top ten email marketing tools that you need to use on 2023 for growing your brand and reaching your target audience:
1. Mailchimp
One of the most popular of all the email marketing tools, Mailchimp, is the first on our list. This tool lets you automate the majority of the tasks. Without much hassle, you can send welcome emails, cart reminders, as well as order confirmation emails using Mailchimp.
The tool has a freemium model. This means that you can use it for free, as well as enjoy all other premium features simply by paying a small amount. The free plan of Mailchimp lets you send nearly 2,500 emails every month. And as for the premium version, it starts at $13 per month.
2. Sender
Another popular email marketing tool is Sender. It is one of the most efficient free email marketing tools. With the help of Sender, you can create newsletters without having to have the knowledge of HTML.
There are a number of features that help the users to make the work quicker and more efficient. These include automation as well as newsletter templates. Like Mailchimp, this one also works on a freemium model. The free plan lets you send nearly 15,000 emails to more than 2000 subscribers. The paid version of the tool starts from $8 per month.
3. Sendinblue
If you are in search of the best marketing communication platform that can help you to reach your target audience and retain the leads, you need a tool like Sendinblue. This tool has more than seventy different templates that you can use to create the best-looking emails.
This email marketing tool is great for all kinds of users. From new marketers to marketing experts, everyone can benefit from Sendinblue. This is also a freemium tool. With the free plan, you can send as many as 300 emails to the subscribers per day. With the premium plan that starts at $25 per month, you can remove the daily limit of three hundred emails as well as remove the logo of the software from the emails that you send.
4. Omnisend
In case you are the owner of a small business and are in search of the best email marketing platform, you can use Omnisend. This not only lets you send emails and automate the task but also provides you with valuable insights. You can time your emails according to the convenience of the customer or subscriber.
The free plan of the tool lets you send up to 500 emails a month. With the help of the paid or premium plan, you will be able to exceed the limit. The paid plan starts from $16 dollars a month. With both the plans, you will be able to enjoy features such as segmentation of contact lists, sign-up boxes, as well as automation.
5. Sendpulse
Sendpulse is known as the multi-channel marketing platform that helps the users to send to their audience certain professionally designed emails. It is rated as one of the most sophisticated email marketing tools that even has a drag and drop editor and more than a hundred pre-made email templates that you can choose from based on the occasion.
The free plan of this tool lets you send nearly 15,000 emails per month to up to five hundred subscribers. The paid plan starts at $8 a month. With the paid plan, you can coordinate a wide range of services and platforms, including Viber, Web Push, Facebook, as well as SMS.
6. Benchmark Email
Next on the list is the Benchmark Email marketing tool. This tool is a great option for those users who want to create responsive emails for their subscribers. The feature of the email editor allows you to add effects and texts to the emails. It is one of the best ways to send creative and unique emails to your target audience.
This tool also works on a freemium plan. Its free plan lets you send nearly 3,500 emails every month. There are features like reports, integrations, responsive templates, and more that you can use with the help of the free plan. However, if you want to unlock all the features, you will have to take the paid plan. The paid plan starts at $8 per month. This version includes automation Pro as well as integration with other CRMs.
7. Mailerlite
Creating landing pages that are responsive is made easy with Mailerlite. This is one of the most popular email marketing automation tools. There are a number of innovative features that you can use, like the drag and drop email feature and great text editors. This tool also provides the users with a number of comprehensive reports that contain data related to the click rates, open rates, and more.
The free plan of this email lets you send emails to nearly a thousand subscribers, and the limit is 12,000 per month. The paid version of the tool starts at $9 a month. You can send an unlimited number of emails with the help of the paid plan.
8. Mailjet
This email marketing tool comes with a number of collaborative tools that lets you build effective email marketing campaigns. You also have the chance to customize the pre-designed template. It is a great tool for larger teams and medium businesses.
This tool also works on a freemium model. However, unlike other email marketing tools, this tool does not have any limit on the number of subscribers that you can send the emails to. With the help of the free plan, you can send up to 6,000 emails a month or 200 emails a day. The paid version of the tool, however, starts at $15 per month.
9. Moosend
If you have repetitive tasks and you want to automate them, it is best to use the Moosend email marketing tool. This tool has a number of advanced features like segmentation and several other campaigns that you can use to reach your target audience more effectively. It is considered to be one of the most user-friendly tools which let you simplify the mailing process.
The free plan of the tool lets you send unlimited emails a month to up to 1000 subscribers. The paid plan starts at $9 per month. This plan lets you exceed the limit of the subscriber you are sending the emails to.
10. Constant Contact
The Constant Contact email marketing tool lets the users streamline their email campaigns and automate their tasks. It is a very easy to use email marketing platform that lets the users drive sales, track which email strategy is working for the business, as well as engage with the target audience.
While there is no free plan for this tool, you can choose the seven days free trials. This tool has two major paid plans. While the Core Plan starts at $10 per month, the Plus Plan starts at $45 per month. Both the plans let you send emails to up to 500 subscribers with a monthly limit of 24. However, the features available for both these plans are different.
Bottom Line
Email marketing tools are one of the best ways in which you can reach your target audience. With the help of such tools and software, you can generate more traffic on your site, create more personalized content, communicate with your potential customers and target audience, as well increase leads.
There are a number of email marketing tools that you can use for free. I have mentioned the top ten email marketing tools that you need to use in 2023 to grow your business and reach your target audience.
In case you were in search of the best email marketing tool that can help you automate the task of sending bulk emails and reaching more of your target audiences directly, I hope that you found this blog to be of help. If there is any other way in which I can help you, feel free to scroll down at the bottom of the page and let me know by commenting in the box below.
Read More: