Best Content Marketing Tools & Software

Content marketing tools is used by marketers to optimize and manage content sourcing, creation, distribution and sharing. Content pieces may include written words, info-graphics, images and videos. By helping to plan, track and manage activities, content marketing tools promote collaboration and cohesion among marketers. They allow businesses to optimize content marketing strategies across several channels.

Companies use content marketing software to address a pain point of traditional advertising campaigns, as well as provide informative material in a timely and relevant context. Content marketing tools help position brands as authoritative. They allow marketers to execute a content strategy that presents targeted information to readers. These tools also help raise brand awareness without generating mistrust and annoying prospects.

Tools that qualify for this category at least:

• Allow users to target email segments with targeted content
• Support sharing of marketing content on multiple channels i.e. social media, web etc.
• Provide features for creating and managing different marketing content types e.g. brochures, case studies, reports, product sheets, white papers etc.
• Optimize content marketing strategies based on recommendations and insights on what works best for different customers and channels
• Include business processes and workflows that streamline content marketing strategy while promoting cohesion and collaboration

Our list of content marketing software is based on market presence and customer satisfaction.