The Biggest Marketing Trends Shaping 2023
Nothing is more important to a business’s success than marketing. Marketing has always played a critical role in the business world, and those who know how to utilize marketing strategies will always come out on top even if competitors have better products/services.
The challenge is that marketing is a constantly changing field, which means that it can be hard to stay current and know the best ways to promote your business. With this in mind, this article will look at some of the major marketing trends in 2023 that could help your business to get noticed and attract new customers.
User-generated Content
One of the key marketing trends to be aware of in 2023 is user-generated content (UGC). Essentially, this turns your customers into brand advocates by getting them to promote your brand on social media. There are many different types of content that people can create to promote your brand, such as:
- Image content
- Video content
- Reviews
- Blog posts
To get people to create their own content, you can offer rewards and incentives, run competitions and encourage people to post on social media with the use of hashtags.
Social Media Influencers
Similarly, social media influencers remain a hugely effective marketing strategy that can make a big difference to your success.
Social media influencer marketing involves people with a large following on social media recommending a business’s products/services to their audience, which can help a business to very quickly reach a much larger audience while also boosting its reputation. The key is to find an influencer that your target market follows so that you can engage the right group.
CRM Strategies
An effective CRM strategy can boost your business in many ways. A CRM strategy can improve
customer relationships, enhance the customer experience, boost your reputation, and help you to
acquire new customers. CRM strategies have emerged as a marketing trend in 2023 because they can help businesses to create word-of-mouth marketing – one of the most valuable forms of marketing.
Data-driven B2B CRM strategies can be delivered by a specialist, and this will be a smart way to get a tailored strategy that will help to strengthen customer relationships and, in turn, help you to both attract and retain customers.
Short-Form Video
In 2023, it seems that every person and business is creating short-form videos. This trend is a direct result of the rise of TikTok, and it can be a smart way for a business to entertain viewers, attract and retain attention, and appeal to a modern-day audience.
These days, people do not want to watch a 4-minute long promotional video; short-form marketing should help a business to appeal to an online audience.
These are a few of the biggest marketing trends that you want to be aware of in 2023. Every successful business will be up-to-date with the latest marketing trends, as these will help you appeal to modern consumers, stand out from the crowd, and compete at a higher level.
Get Referrals
Everyone wants more high-quality leads right? Of course! The good news is that if you have an established business, these are easier to get than you think. All you need to do is ask your customers to refer their friends.
You can use referral program software to automate this process (check out Referral Factory as an option). These referrals can also be sent straight into your CRM software, and you can also generate referral links for your CRM contacts. So getting more referrals can also boost your CRM strategy too!
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