MailChimp

MailChimp is an email marketing platform that offers high-level marketing features like auto-responders, list segmentation, and spam filter diagnostics. The tools are easy to use and extremely versatile. MailChimp has more than 6 million users, some of whom are well-known companies e.g. TED, Vice UK, and The Economist. Customers can;

• Create and send email campaigns
• Integrate third part tools to extend the functionality
• Automate email and marketing efforts
• Collect customer data

Any business, whether small or large, will find it easy to acquire, nurture and retain customers with MailChimp.

MailChimp Benefits

Automated tasks: MailChimp offers pre-designed marketing automation to automate routine tasks. This allows users to reallocate resources to strategizing, engaging and following up prospects who matter.

Send targeted emails and newsletters: You can segment your email list based on certain criteria and send targeted emails and campaigns.

Simple and customizable interface: MailChimp offers an aesthetic and user-friendly interface. Setting up an account is easy, and you can access different features are from the dashboard page.

Insightful reporting and analysis: This helps you know who opens emails, clicks on links and more. These reports are easily viewed on mobile devices, and allow business owners to optimize marketing efforts.

Custom sign up forms: Users can include custom brand insignia on sign up forms and integrate them on websites or social media pages. These allow businesses to gather new subscribers from more sources, including mobile device users.

It is free: Businesses with less than 2000 subscribers enjoy high-quality MailChimp features for free. It’s great news for freelancers, bloggers and small enterprises that are fairly new to the industry.