ActiveCampaign

ActiveCampaign is a marketing gem that integrates various marketing tools in various businesses. Business owners have the option of choosing from;

• Messaging (a customer messaging tool)
• Email marketing (a variety of email marketing options available)
• Marketing Automation (Customized marketing option that is self-triggered)
• Sales and CRM (Automated sales and customer data all in one click)

The tools are user-friendly and any business will find it easy in the acquisition, retention and customer-engagement aspects of the business. ActiveCampaign’s user support also goes a long way in ensuring satisfaction for businesses using the services.

ActiveCampaign Benefits

Easy-to-use API: This is facilitated by the platform’s API that is easy to use that is compatible with many applications used in many businesses globally.

Conditional Content: Conditional content enables businesses to modify content to suit the needs of their individual contacts.

Sales CR: The marketing automation tools are so important in that they can be simultaneously used both as leverage in a marketing process and in automating a large number of tasks in a sales process.

Site Tracking: This feature is very important in the sense that it keeps track of contacts browsing behavior while on a business’s website making it possible to tailor marketing tools based on their interests.

Intuitive Automation Building: The platform’s automation builder creates flowchart tools simply through drag-and-drop. The tool is intuitive making it possible to create automation with little, if any, training at all.

Email Split Testing: This kind of testing analyzes email sender information in order to understand what your audience likes best.