Webtrends

Webtrends is an online marketing software tool that serves over 2000 clients in the global market. The main aim of this solution is empowering customer experience and making it meaningful regardless of where it is taking place. This explains why Webtrends gives users some amazing and personalization solutions for their marketing emails, mobile apps, and websites.  The software has revolutionized the way users are interacting with their customers. Webtrends is driven by data tracking and customer behavior to give you a higher control in the segmentation of your audience so that you can meet their expectations. The platform has over 130 technology patents and brings a new dimension to the online marketing efforts. Thus, the conversion rate of your website, customer bank, and sales will all progress. The platform has partners in forty different nations and this tells how well it has been able to serve modern businesses.

Webtrends Benefits

Effective Targeting: All businesses are seeking to maximize the numbers of their customers. Webtrends does not have any limits in as far as data collection is concerned. The tool measures the behavior of your customers across various channels on your social media pages, mobile app, and website. Collecting data through this tool will give you real-time numbers that will assist in creating various customer segments for an effective targeting. Webtrends also allows users to see through the auto-generated data reports.

Optimization: Webtrends provides testing services to help users in identifying the advantages and disadvantages of their web content. A/B and multivariate will give you a fair idea about how successful a particular platform is. The good thing is that experts are always on the lookout to take you through the process. Webtrends offers a broad range of personalization and templates for anyone who wants to give his customers a personalized experience. Every customer will see what he or she wishes on your Email, App, or website and this will highly work in your favor.

Location-Based Targeting: This feature will assist you in targeting customers in the neighboring locations in a manner that is highly engaging. We cannot run from the fact that social media has become the order of the day and Webtrends will market your apps and website via these platforms. You will be able to manage your LinkedIn, Google, Twitter, and Facebook accounts and the critical data that you extract will further help to shape your website. Key services like SEM and SEO will allow your website to appear at the top of the search engine results.